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Business and operations

Bridge income is not a betrayal of the dream

I have sometimes thought of new ventures as things that need to prove themselves immediately.

By Vilbert Gústafsson

If the idea is good enough, surely it should be able to support itself.

But why?

A new venture is often at its most fragile precisely when we put the most pressure on it.

It has to become good, find its market, develop the product, build trust and preferably pay the bills at the same time.

I began thinking differently about this when I came across the idea of bridge income.

Using what you already know how to do to fund the time something new needs to become good.

There is something very healthy about that idea.

It does not necessarily mean you believe in the dream any less.

Perhaps it means you respect it enough not to force it to carry every obligation in your life from day one.

Then the question is not just:

“When can I make a living from this?”

Perhaps a better first question is:

“How can I give this enough time to become good?”

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