Hi, I’m
Vilbert.

I have become quite good at starting over. Now I am more interested in building things that last.

I write about businesses, money, ideas, technology and the life that happens along the way.

A way in

Start here

If this is your first visit, these pieces are a place to begin. They touch on things I have experienced and questions I keep coming back to.

01 · Reflection
What if I am too good at starting over?
On being able to start over, and learning to build for the long term.
02 · Reflection
A floor, not a hammock
On my children, money and the freedom to make their own choices.
03 · Reflection
You are not the product you sell
On the boundary between what we do and who we are.
04 · Article
Sometimes the biggest story in the accounts has not happened yet
On reading numbers and asking what might lie behind them.
05 · Article
Do you know which sirens are singing to you?
On our values and the decisions we make before they are tested.
06 · Reflection
An experiment is not a failure if it teaches you something
On testing ideas and allowing ourselves to learn before everything is finished.

Drive → Folder 17 → Ideas

On 15 September 2026, at eight in the evening, I sat down with a group of around twenty people.

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But I'm gonna love you anyway

Nick Cave sometimes writes about love in a way that you can feel and understand, yet struggle to put into words.

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Life and values

Remember who you are. Then fucking go for it.

Take your time. Put your phone down. Place your hand on your heart and breathe slowly. Count to five as you breathe in and to five again as you breathe out. Repeat until you slow down enough to hear yourself.

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Business and operations